Title | KGM Confirms J120 Model Name as 'Actyon' |
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Date | 2024-07-15 |
- Introducing a sleek and robust coupe-style SUV: pre-orders in the domestic market to commence from July 15th
- Carrying on the authenticity of the world's first SUC (Sports Utility Coupe) through the succesion of the name "Actyon"
- Derived from the combination of "Action+Young" and "Act+On", the Actyon expresses the brand's dynamism
KGM announced the name of its new SUV on the 15th. Previously known as the J120 project, the Actyon was unveiled through the commencement of its pre-orders.
KGM has kicked off the promotion of its newest vehicle by opening pre-orders and revealing its exterior features. The Actyon's official release is scheduled for August.
The Actyon is a sleek, dynamic urban SUV in coupe style, designed to combine stylish aesthetics with practical features that emphasize versatility. It is expected to revitalize the stagnant domestic market.
The name "Actyon" continues the legacy of KGM; the first generation Actyon pioneered the SUC (Sports Utility Coupe) concept globally in 2005, gathering popularity in the market through its spirit of innovation. According to company officials, the name "Actyon" symbolizes the authenticity of the KGM brand as an SUV specialist with a 70-year history in the market, and the start of a new challenge towards future mobility.
The naming of the first generation Actyon was based on the combination of the words "action" and "young", symbolizing passion and pioneering spirit and expressing a dynamic image that surpasses the limits of an ordinary SUV. The new Actyon builds upon this foundation, adding the new meanings "Act+Young" and "Act+On" to the existing name and signifying KGM's strong intentions for a new beginning through "fast action and initiation".
The exterior design of the Actyon incorporates a beautiful and stylish coupe-style silhouette and urban, sporty design elements with the classic robust design of an SUV. It embodies KGM's design philosophy "Powered by Toughness" and its various directions for enhancement.
The design of the front and rear presents a clean yet powerful impression. The side profile extends the vehicles cargo area, emphasizing dynamic character lines while maximizing luggage room, offering an interior space of a mid-sized SUV to accommodate various lifestyles.
The official pre-order of the Actyon in the domestic market has begun on the 15th of July, with exports scheduled to commence shipping in October and regular sales expected to start by the end of this year. A KGM official stated, "The new Actyon embodies KGM's determination for new challenges," and added that "It connects to the narrative of the first generation Actyon, which marked the beginning of our coupe-style SUVs; we plan to showcase the firm pride of a Korean brand with a 70-year history in the industry and demonstrate our continuous efforts to enhance and improve."
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