Ssangyong Motor

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Title India’s Mahindra & Mahindra Ltd. completes acquisition of a majority stake in SsangYong Motor Company
Date 2011-03-15

India’s MMarch 15, 2011, Seoul: Mahindra & Mahindra Ltd. (M&M), India’s leading manufacturer of utility vehicles, today announced that it has completed all formalities related to the acquisition of a majority stake in SsangYong Motor Company (SYMC) and that the company is no longer in Court Receivership. Mahindra had emerged as the preferred bidder for SsangYong in August 2010.
This marks the beginning of a new journey for SYMC and will also pave the way for both Mahindra and SYMC to emerge as a strong force allied together in the global passenger vehicle industry, through their strategic partnership.
Present on the occasion were Mr. Bharat Doshi, Executive Director & Group CFO, Mahindra & Mahindra Ltd. and Dr. Pawan Goenka who is President of Mahindra’s Automotive and Farm Equipment Sectors. Key officials from the Mahindra Group and SYMC were also present. 
For Mahindra, the biggest benefit from this partnership will be the opportunity to harness synergies between the two companies, while protecting their respective brand identities and ensuring quality. Towards this end, a Synergy Council comprised of senior management from both companies will be established to ensure focus and delivery of synergies between the two companies. The Council will focus on various aspects such as global procurement, new car development and business strategy to penetrate international markets.

Strategic plans such as the India project which involves launching the Rexton and Korando-C in India have already been kicked off. Also under discussion are opportunities for joint product and technology development and synergy in global operations and purchase.  Mahindra has a strong IT system that is being reviewed for suitability for SsangYong.  The company is also considering the possibility of Mahindra Finance setting up operations in Korea to enhance the sales of SsangYong vehicles.
Mahindra has also proposed the following five point agenda for SsangYong:

 Strengthening the product pipeline
 Harnessing synergies between the two companies
 Investing in the SYMC brand
 Building human resources
 Focusing on financial stability 

SsangYong has also proposed the following investments:

 In 2011 the business plan calls for a 70%  investment increase in product development, compared to last year, at over KRW 200 billion

  Over 40 bn KRW for brand building in Korea - a 60% increase over 2010 - and an increase in overseas brand investment by over four times, in 2011.

Dr. Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd., mentioned that Mahindra was extremely conscious of SYMC’s Korean heritage and would only want to enhance it. SsangYong will be an independently run Korean company – by largely Korean Management – and a will remain a ‘Made in Korea’ Brand. 

He also announced that the new CEO of SYMC will be Mr. Yoo-il Lee, while Mr. Dilip Sundaram from Mahindra will be the new CFO. He also announced the names of the new Board of Directors of SsangYong Motor Company.*
“This is a landmark day for all of us at Mahindra as it marks the beginning of what I am sure will be an enduring partnership with SsangYong Motor Company. I would like to thank all the employees of SsangYong as well as the company’s creditors for the help and cooperation extended to us during this long process. 
As one of the country’s premier automotive companies, SsangYong brings with it a rich legacy of R&D and innovation. This legacy, coupled with the synergies between the two companies in the areas of R&D, product development and platform sharing, will make the combined entity of Mahindra and SsangYong  a force to reckon with in the global utility vehicle space. We are committed to nurturing the SsangYong brand in both the Korean and global markets and returning it to its days of glory.” said Dr. Pawan Goenka.
“Mahindra brings with it a great deal of passion, domain expertise and knowledge of the global UV market, as India’s leading utility vehicle (UV) manufacturer. All of us at SsangYong look forward to working closely with the Mahindra team to help develop a new product portfolio and gain momentum in overseas markets,” said Mr. Yoo-il Lee, CEO, SsangYong Motor Company.
“I would like to thank both joint-receivers, Mr. Lee and Mr. Park, who were involved in the day to day operations of the company and who ensured that SsangYong stood up to the challenge through the entire rehabilitation period,” Said Mr. Bharat Doshi, Executive Director & Group CFO, Mahindra & Mahindra Ltd. “I would also like to express gratitude to the Seoul Central District Court who handles this daunting task and guided Ssangyong throughout this process”, he added.

About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership.  Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers.  A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries.  In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of Tomorrow. Its flagship company, Mahindra & Mahindra Limited, has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).
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